Massel started operating in Sydney in 1982, and in 1987 they released a range of premium products featuring no animal content, no added MSG, no gluten and no lactose. These products exclusively targeted thediscerning consumer looking for high quality, superior performance and great taste.

Today, thanks to the exquisite, flavoursome, vegetable nature and the superior quality of its product, Massel holds a prominent position in the Australian market.

Massel’s product portfolio continues to be among the most innovative worldwide.

Our commitment to safer healthier eating:

Massel products are free from common food allergens like gluten, lactose, artificial additives and preservatives.

Because Massel stocks and gravies are gluten-free we are also suitable for people who have health issues that constrain their diet, including people with Coeliac Disease.

Massel products are:

  • Gluten-free
  • Suitable for people with Coeliac Disease
  • No animal content
  • Wheat-free
  • Cholesterol-free
  • Vegan
  • Lactose-free
  • Trans fat-free
  • No added MSG
  • Free from common allergens
  • Preservative-free
  • Made using all natural ingredients
  • Kosher certified